When it comes to celebrity branding and endorsements, Micah Pittard is a name that reverberates throughout the industry. As the founder of New Standard Branding, Pittard has forged a reputation for his uncanny ability to align stars with multi-million dollar endorsement deals. Established at the close of 2021, New Standard Branding emerged as a pivotal turning point in the sphere of brand representation, signaling a shift in the industry's approach and ethos. The name of the agency itself encapsulates the essence of Pittard's pioneering vision for the branding landscape, one that strives to elevate the status quo by upholding an unwavering, integrity-driven standard of business. Rather than adopting a reactive strategy to opportunities, New Standard Branding differentiates itself through an innovative, proactive stance. This is made possible by leveraging the agency’s vast network, which encompasses an array of Fortune 500 brands, top-tier ad agencies, and assorted talen...
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